Steve Jobs talks marketing strategy in an internal NeXT video (1991)

http://youtu.be/HNfRgSlhIW0
Steve Jobs recorded this first of many ‘Chalk Talk” video targeted at NeXT’s internal marketing/sales staff. HIGHLIGHTS:
01:00. Target market
07:30. Competition
08:27. Customer needs
14:11. Unique Selling Proposition vs. Sun

Location: NeXT headquarters, Redwood city
Steve was 35 years old.
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Published by tristanovacondio

Born in Italy. Working in the Netherlands. Passionate of all things digital. Builder of marketing solutions & digital products. Former professional sailor, you can find me on Nena around the canals of Haarlem.

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